Getting Started
What's your business name?
Enter it exactly how you want it to appear. We'll personalize the rest of this form for you.
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Brand Discovery Guide
Step 1 of 6 — Current Setup
How is your business currently set up?
This gives us a clearer picture of what is working, what is not, and what needs to tighten up.
How are most customers finding you right now?
Referrals / word of mouth
Google search
Facebook / Instagram
Paid ads
Repeat customers
Not consistent
Which of these best describes your current setup?
Everything is dialed in
Mostly solid, a few gaps
Works, but not consistent
Held together / outdated
Starting from scratch
Where do you feel things could be tighter?
Website
Brand / visuals
Lead flow
Messaging
Consistency
Not sure
How accurately does your online presence reflect your actual business?
1–3
Not even close
4–6
Decent, but lacking
7–8
Mostly there
9–10
Fully dialed in
What does your business do in one sentence?
Explain it like you're talking to someone who's never heard of you.
Who is your ideal customer?
Age, lifestyle, location, budget — be specific.
What area do you serve?
Why do customers choose you — and where do you feel you still lose business?
Process, results, personality, pricing — be honest and specific.
Step 2 of 6 — Brand Personality
What does your brand feel like?
Your brand has a voice. Let's define it before we touch any visuals.
If your brand were a person, it would be:
Pick all that feel right.
Disciplined & focused
Energetic & motivating
Calm & technical
Bold & confident
Approachable & friendly
Elite & exclusive
Gritty & hardworking
Innovative & modern
Warm & trustworthy
Sharp & no-nonsense
How do you want people to feel when they see your brand?
Pick up to 3.
Inspired
Trusted
Impressed
Motivated
Confident
Professional
Energized
Focused
Respected
Relieved
Any brands or businesses you admire and why?
Inside or outside your industry — a local business, a big brand, anything that caught your eye.
Step 3 of 6 — What This Needs To Become
What should this turn into?
Keep it practical. We want to understand what a more dialed in version of this business would actually improve.
What would a “dialed in” version of your business fix?
More consistent leads
Higher quality customers
Stronger first impression
Less explaining what we do
More trust upfront
Less reliance on referrals
What would that improve day-to-day?
Less chasing work
More predictable revenue
Better client quality
More time back
Cleaner operations
Less stress
Anything specific you want to change?
Step 4 of 6 — Visual Identity
What should it look like?
Colors, logo style, fonts — the visual DNA of your brand.
What color direction feels right?
Black & White
Classic, timeless, minimal
Navy & Gold
Elite, prestigious, established
Black & Green
Sharp, fresh, modern
Blue & Grey
Professional, calm, trustworthy
Red & Black
Bold, intense, commanding
All Black
Sleek, minimal, premium
Earth Tones
Natural, warm, grounded
Open to It
Not sure — I trust your judgment
Any colors you absolutely do NOT want?
What logo style feels right?
Wordmark
Just the name, strong typography
Icon + Name
A symbol alongside the name
Monogram
Initials-based mark
Badge / Crest
Emblem or shield style
Not Sure
Show me a few concepts
Any logo or brand inspiration you've seen?
Names, URLs, screenshots described — inside or outside your industry.
Step 5 of 6 — Content & Services
What do we build with?
The better your content, the better the final product. Give us as much as you can here.
Write your bio — who are you and why did you start this business?
3 to 5 sentences. Write it like you're talking to a potential customer who just found you for the first time.
List your services and prices.
Example: Basic package — $150 / Premium package — $300 / Hourly rate — $75/hr
What photos or visuals do you currently have?
Pick all that apply.
Me or the owner / team
Work or projects in action
Clients or customers served
Products or inventory
Before & after shots
Headshots / professional photos
None yet — need to take some
Any testimonials or reviews from past clients?
Customer feedback, results, success stories — paste anything you have.
Step 6 of 6 — Online Presence
Where are you online?
Even if accounts are new or low-follower, drop everything here so we can link it all up.
Instagram
TikTok
Facebook
YouTube
Domain name ideas
What URL do you want for your site? We'll check availability.
Anything else we should know?
Open field — vision, pet peeves, things you've seen that you hate. All of it helps.
Complete
You're all set.
We’ll review your current setup, identify where things aren’t lining up, and map out what needs to change.
1
Sully reviews your answers
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2
Brand concepts drafted
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3
You get a first look
Peakline Media · peaklinemedia.co